Pedigree is now a subsidiary of Mars, Incorporated. The UK division of Mars Inc. has been called Masterfoods since January 2002, until it was split into 4 separate entities in 2007 : Mars Petcare UK, Mars Complementary Petcare UK, Mars Chocolate UK and Mars Food UK. Previously it was Pedigree Masterfoods and Mars Confectionery (a division, making the Mars Bar, is based in Slough).
The company makes the market leaders Pedigree (dog food) and Whiskas (cat food), as well as Kitekat (cat food) and Pal (dog food). The slogan used for many years for Pedigree dog food is "Top breeders recommend it" with a current slogan of "We're for dogs". For Whiskas' the old slogan was "8 out of 10 owners say their cat prefers it" and for Pal it is "Prolongs Active Life".
Visit:- Pedigree Coupons
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